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GrubHub.com brings it home

CityPaper Meal ticket blog on March 27, 2009

GrubHub.com, a database and ordering service that directs consumers to restaurants that offer delivery or carryout, has expanded to the Philadelphia region. The Web site provides delivery hours and ranges, as well as some menus, for more than 1,500 local restaurants.

Users who create an online profile can store their past and favorite orders, write reviews, use coupons, order food through the Web and leave notes for delivery drivers on how to access their building.

GrubHub CEO and founder Matt Maloney tapped two of Philadelphia?s famous-name restaurateurs for endorsements.

"GrubHub.com's online service provides an easy and efficient way for people to order from their neighborhood restaurants, and it drives profits directly to those restaurants," said Stephen Starr. "Working with GrubHub.com will allow us to expand our opportunities for growth."

"The economic landscape has changed dramatically over the past year, and restaurants who want to survive this tough market need to look for more innovative ways to compete," said Philadelphia chef and restaurateur Susanna Foo. "We feel partnering with GrubHub.com will help increase our delivery business."

GrubHub's main competitor is the well-entrenched Menupages.com, which is less a delivery/carryout directory than a menu database of over 2,311 Philadelphia-area restaurants.

Do you think this service will thrive in Philadelphia? Maloney states, "The recession has thus far done little to hamper our momentum. With an increasing number of cost-conscious consumers opting to stay at home and get their food delivered rather than eating out, we thought this was an opportune time to expand our business in Philadelphia."

Has the recession affected your ratio of eating out to taking out?